Book Review

Assuming no prior knowledge, the reader is taken through the university landscape, mechanisms for engagement and funding models. This provides a good grounding in the various methods and their respective advantages offered to businesses open to engaging with universities.

The book shares valuable insights and experiences of working with universities that, if taken on board, can potentially smooth the way for businesses to operate with universities based on a greater understanding of the institutional set-ups and stakeholders, avoiding false assumptions before they arise.